Reef
Reef has always blended the cool and casual attitude of the beach with a commitment to nurturing the lifestyle that follows. At the core of the Reef brand are authentic, surf inspired designed products that have been worn by millions of Reefers around the world since the company originated in 1984.
Reef’s twenty year heritage traces back to two brothers from Argentina, Fernando and Santiago. Fueled by their passion for surfing, and armed with a unique entrepreneurial spirit, the brothers acted on an idea to create a high quality, active lifestyle sandal. Attracted to the Southern California lifestyle, Santi moved to California in the early 80’s and would shortly be reunited with his brother.
Fernando and Santiago knew they had a great product, but they wanted to separate themselves from the other surf companies. Inspired by the notoriously beautiful women of the beaches in South America, the brothers saw an opportunity to introduce the surf market to an exotic element that they called Miss Reef.
The surfers who read the magazines were instantly intrigued by the exotic and beautiful figure in the ads. Since then, Miss Reef has become a global icon of the surfing community. She has remained an integral component of Reef’s DNA and contributed to the success of Reef.
